Both strategies have their place, but it really depends on the market conditions. In a volatile market, selling to open can be more profitable as premiums increase. You get to keep the premium if the options expire worthless. Just ensure that you have enough capital to manage the assignment risk that comes with it. On the other hand, selling to close is about managing your existing positions. Always focus on learning the right entry and exit points before diving into selling strategies, as the dynamics change significantly.